Sorbello, A., & Karsaklian, E. (2016). From Lasagna to Lamborghini, Leveraging the Power of an Italian Festival as a Comprehensive Marketing Tool: The Case of Italian Week in Australia. Paper presented at the International Academy of Business and Economics 2016 Florence and Pisa, University of Florence, School of Economics and Management.

Sorbello, A., & Karsaklian, E. (2016c). From Lasagna to Lamborghini, Leveraging the Power of an Italian Festival as a Comprehensive Marketing Tool: The Case of Italian Week in Australia. Paper presented at the International Academy of Business and Economics 2016 Florence and Pisa, University of Florence, School of Economics and Management.

June 16, 2016

Key Note Address

International Academy of Business and Economics - 2016

Summer Conference June 16 – 18, 2016 University of Florence and the University of Pisa

Official Luncheon

Keynote Speakers:
Cav. Alessandro Sorbello - Griffith University, Australia
Dr. Eliane Karsaklian - LARGEPA - Sorbonne, France

Topic: FROM LASAGNA TO LAMBORGHINI, LEVERAGING THE POWER OF AN ITALIAN FESTIVAL AS A COMPREHENSIVE MARKETING TOOL: THE CASE OF ITALIAN WEEK IN AUSTRALIA

Time: Friday, June 17, 2016, 12:15 PM – 2:15 PM

Venue: University of Florence, School of Economics and Management