Sunday, June 4, 2017

Wally Lewis and Alessandro Sorbello

Wally Lewis and Alessandro Sorbello

Walter James "Wally" Lewis AM (born 1 December 1959) is an Australian former professional rugby league footballer and coach of the 1970s, 80s, and 90s, who has become a commentator for television coverage of the sport. A highly decorated Australian national captain, Lewis is widely regarded as one of the greatest ever players of rugby league. His time as a player and coach was followed by a career as a newsreader for the Nine Network.
Nicknamed The King and also The Emperor of Lang Park, Lewis represented Queensland in thirty-one State of Origin games from 1980 to 1991, and was captain for thirty of them. He also represented Australia in thirty-three international matches from 1981 to 1991 and was national team captain from 1984 to 1989. Lewis is perhaps best known for his State of Origin performances, spearheading Queensland's dominance in that competition throughout the 1980s. He captained at State of Origin level 30 times, winning a record 8 man of the match awards.
Lewis has since been inducted into the Australian Rugby League Hall of Fame and in 1999 he became the sixth member of 'The Immortals'. In 2000, he was awarded the Australian Sports Medal for his contribution to Australia's international standing in the sport of rugby league.
In February 2008, Lewis was named in the list of Australia's 100 Greatest Players (1908–2007) which was commissioned by the NRL and ARL to celebrate the code's centenary year in Australia. Lewis went on to be named in the halves in the Kangaroos' Team of the Century. Announced on 17 April 2008, the team is the panel's majority choice for each of the thirteen starting positions and four interchange players. In June 2008, he was also chosen in the Queensland Rugby League's Team of the Century at five-eighth and captain. In October 2016, he became the 38th Legend of Australian Sport at the Sport Australia Hall of Fame awards.
In 2011, Lewis was a recipient of the Queensland Greats Awards.

Monday, February 20, 2017

2016 Brisbane Italian Festival in New Farm Park

Flashback to 1986 on the Amalfi Coast

Alessandro Sorbello with Grandmaster William Cheung

Alessandro Sorbello with Grandmaster William Cheung

William Cheung or Cheung Cheuk Hing born October, 1940, is a Chinese Wing Chun kung fu practitioner and currently the Grandmaster of his lineage of Wing Chun, entitled Traditional Wing Chun (TWC). He also heads the sanctioning body of TWC, the Global Traditional Wing Chun Kung Fu Association (GTWCKFA). Cheung is responsible for introducing Bruce Lee to his master Ip Man when they were teenagers in Hong Kong.

Launch of the Accademia Italiana della Cucina in Brisbane 2010

Special guest Patrizio Buane with host Alessandro Sorbello at the Launch of the Accademia Italiana della Cucina in Brisbane 2010  

Patrizio Buane with Anna Maria La Spina and host Alessandro Sorbello

Thursday, January 12, 2017

Regional Achievement Community Award 2016

Pleased to be nominated for Access Community Services Cultural Diversity Award

Tuesday, August 2, 2016


March 27, 2016

Forget the chocolate – Broadbeach took on a decidedly Mediterranean flavor this weekend with an Italian Festival.

It was an opportunity to celebrate the best things made in Italy, from fine food to fast cars. 

Monday, July 11, 2016

Interview for Italian Festival on Emotional Engagement and state of the industry

Alessandro Sorbello from Brisbane and Dr Eliane Karsaklian take out Best Research Award at the prestigious International Academy of Business and Economics Conference held on June 16-18 2016, at the University of Florence and Pisa.

Alessandro Sorbello from Brisbane and Dr Eliane Karsaklian  takes out Best Research Award at the prestigious International Academy of Business and Economics Conference held on June 16-18 2016, at the University of Florence and Pisa.

Sorbello has been working on his doctoral research with Dr Eliane Karsaklian who is Paris based director of a trilingual Professional Master Program in International Negotiation at Université Sorbonne, one of the most reputed universities in the world. Sorbello flew to the University of Florence to receive the award and present the keynote address together with Dr Karsaklian.
Sorbello and Karsaklian presented ‘From Lasagna to Lamborghini, Leveraging the power of an Italian Festival as a comprehensive marketing tool: The Case of Italian Week in Australia’ to scholars from more than 70 universities from around the world.

The research is a case study of the Queensland based Italian Week Festival and explores the marketing potential revealed by the festivals intentional creation of ‘emotional engagement’ with its participants and its subsequent residual effects on consumer behaviour.

Alessandro Sorbello is the passionate producer and creative catalyst behind Italian Week and has been since its inception.  Over the past 10 years, the festival has increased from 2000 people in 2007 to over 1 million people in 2016. These are people that saw Australia’s largest tribute to Italy with “the Illumination” in the heart of Brisbane as 6 major structures including the iconic Story Bridge and QPAC and Brisbane’s City Hall were illuminated in Green white and red to celebrate the Italian national day.

In 2010 Alessandro was awarded the title of ‘Cavaliere’ (Knight) from the President of the Republic of Italy for the development of the Italian Week festival for the promotion of Italian culture in the modern context in Australia.

Sorbello explained “The theories we have been applying to the production of the event have been validated and celebrated in Italy and it’s very exciting so looking forward to where we can go from here, well I am especially excited to be further developing the concepts of emotional engagement and presenting our findings to the marketing and event community”