Monday, February 20, 2017

2016 Brisbane Italian Festival in New Farm Park


Flashback to 1986 on the Amalfi Coast


Alessandro Sorbello with Grandmaster William Cheung


Alessandro Sorbello with Grandmaster William Cheung

William Cheung or Cheung Cheuk Hing born October, 1940, is a Chinese Wing Chun kung fu practitioner and currently the Grandmaster of his lineage of Wing Chun, entitled Traditional Wing Chun (TWC). He also heads the sanctioning body of TWC, the Global Traditional Wing Chun Kung Fu Association (GTWCKFA). Cheung is responsible for introducing Bruce Lee to his master Ip Man when they were teenagers in Hong Kong.

Launch of the Accademia Italiana della Cucina in Brisbane 2010


Special guest Patrizio Buane with host Alessandro Sorbello at the Launch of the Accademia Italiana della Cucina in Brisbane 2010  


Patrizio Buane with Anna Maria La Spina and host Alessandro Sorbello

Thursday, January 12, 2017

Regional Achievement Community Award 2016

Pleased to be nominated for Access Community Services Cultural Diversity Award

Tuesday, August 2, 2016

ITALIAN FESTIVAL EMBRACES THE COAST

March 27, 2016
ITALIAN FESTIVAL EMBRACES THE COAST


Forget the chocolate – Broadbeach took on a decidedly Mediterranean flavor this weekend with an Italian Festival.

It was an opportunity to celebrate the best things made in Italy, from fine food to fast cars.



http://www.nbnnews.com.au/2016/03/27/italian-festival-embraces-the-coast 

Monday, July 11, 2016

Interview for Italian Festival on Emotional Engagement and state of the industry

Alessandro Sorbello from Brisbane and Dr Eliane Karsaklian take out Best Research Award at the prestigious International Academy of Business and Economics Conference held on June 16-18 2016, at the University of Florence and Pisa.




Alessandro Sorbello www.alessandrosorbello.com from Brisbane and Dr Eliane Karsaklian
http://ubi-orbi.com/our-founder  takes out Best Research Award at the prestigious International Academy of Business and Economics Conference held on June 16-18 2016, at the University of Florence and Pisa.

Sorbello has been working on his doctoral research with Dr Eliane Karsaklian who is Paris based director of a trilingual Professional Master Program in International Negotiation at Université Sorbonne, one of the most reputed universities in the world. Sorbello flew to the University of Florence to receive the award and present the keynote address together with Dr Karsaklian.
Sorbello and Karsaklian presented ‘From Lasagna to Lamborghini, Leveraging the power of an Italian Festival as a comprehensive marketing tool: The Case of Italian Week in Australia’ to scholars from more than 70 universities from around the world.

The research is a case study of the Queensland based Italian Week Festival and explores the marketing potential revealed by the festivals intentional creation of ‘emotional engagement’ with its participants and its subsequent residual effects on consumer behaviour.

Alessandro Sorbello is the passionate producer and creative catalyst behind Italian Week and has been since its inception.  Over the past 10 years, the festival has increased from 2000 people in 2007 to over 1 million people in 2016. These are people that saw Australia’s largest tribute to Italy with “the Illumination” in the heart of Brisbane as 6 major structures including the iconic Story Bridge and QPAC and Brisbane’s City Hall were illuminated in Green white and red to celebrate the Italian national day.

In 2010 Alessandro was awarded the title of ‘Cavaliere’ (Knight) from the President of the Republic of Italy for the development of the Italian Week festival for the promotion of Italian culture in the modern context in Australia.

Sorbello explained “The theories we have been applying to the production of the event have been validated and celebrated in Italy and it’s very exciting so looking forward to where we can go from here, well I am especially excited to be further developing the concepts of emotional engagement and presenting our findings to the marketing and event community”

Interview for EaMMa on Festivals in Queensland



Entertainment and Media Map Australia abbreviated to EaMMa, is an extensive entertainment database that maps out and describes different entertainment sectors in Australia. Here you will find contact info, interviews and descriptions about many different creative companies. The website was created in 2000 and for the past 16 years last year undergraduate and postgraduate students at QUT are the ones that runs and improves on it. EaMMa has been documented to be helpful towards job seekers and industry specialist, and between October-January 2015, the site had 6000 hits and the numbers are increasing.