Brisbane producer takes out prestigious international ‘Best Research Award’ in Florence Italy.
Alessandro Sorbello from Brisbane takes out Best Research Award at the prestigious International Academy of Business and Economics Conference held on June 16-18 2016, at the University of Florence and Pisa.
Sorbello has been working on his doctoral research with Dr Eliane Karsaklian who is a Professor of Marketing and Director Master Program in International Negotiation at the Sorbonne University in Paris. He flew to the University of Florence to receive the award and present the keynote address together with Dr Karsaklian.
Sorbello and Karsaklian presented ‘From Lasagna to Lamborghini, Leveraging the power of an Italian Festival as a comprehensive marketing tool: The Case of Italian Week in Australia’ to scholars from more than 70 universities from around the world.
The research is a case study of the Queensland based Italian Week Festival and explores the marketing potential revealed by the festivals intentional creation of ‘emotional engagement’ with its participants and its subsequent residual effects on consumer behaviour.
Alessandro Sorbello is the passionate producer and creative catalyst behind Italian Week and has been since its inception. Over the past 10 years, the festival has increased from 2000 people in 2007 to over 1 million people in 2016. These are people that saw Australia’s largest tribute to Italy with “the Illumination” in the heart of Brisbane as 6 major structures including the iconic Story Bridge and QPAC and Brisbane’s City Hall were illuminated in Green white and red to celebrate the Italian national day.
In 2010 Alessandro was awarded the title of ‘Cavaliere’ (Knight) from the President of the Republic of Italy for the development of the Italian Week festival for the promotion of Italian culture in the modern context in Australia.
Sorbello explained “The theories we have been applying to the production of the event have been validated and celebrated in Italy and it’s very exciting so looking forward to where we can go from here, well I am especially excited to be further developing the concepts of emotional engagement and presenting our findings to the marketing and event community”
Participating competitive papers and relevant Universities in competition for best Research Award
o Aoyama Gakuin University, Japan
o University of Maryland Eastern Shore, U.S.A
o Teera Kulsawat, Faculty of Political Science and Law, Burapha University, Thailand
o University of Parma, Italy
o Faculty of Management Science, Silpakorn University, Thailand
o Indiana University Kokomo, Kokomo, Indiana, USA
o University of Calabria, Italy
o Argosy University, Seattle, Washington, USA
o Keiser University, Fort Lauderdale, Florida, USA
o University of Latvia, Riga, Latvia
o Silpakorn University, Petchaburi, Thailand
o Department of Economics and Business, University of Sassari, Italy
o University of Iceland, Reykjavik, Iceland
o American University in Cairo AUC, Egypt
o University of Applied Sciences Rhein/Erft, Brühl, Germany
o Johannes Kepler University, Austria
o Tbilisi State University, Georgia
o University of Northern Colorado, U.S.A.
o Dresden University of Technology, Germany
o Ghaziabad, India
o Strossmayer University in Osijek, Osijek, Croatia
o University Catholic of Brasília, Brasília, Distrito Federal, Brazil
o Kent State University, Kent Ohio, USA
o Università degli Studi di Napoli Parthenope, Italy
o Morehouse College, Atlanta, Georgia, USA
o Senshu University, Kanagawa, Japan
o International University MIU, Egypt
o Solbridge International School of Business, South Korea
o State University of New York, Oswego, New York, USA
o University of Florence (Italy)
o Università degli Studi di Bergamo, Italy
o Western University Of Arad, Romania
o Università del Piemonte Orientale, Italy
o Università degli Studi di Bergamo, Italy
o NIDA Business School, Bangkok, Thailand
o ESADE Business and Law School, Ramon Llull University
o Dominican University of California, U.S.A.
o Department of Economics, Society and Politics, University of Urbino, Italy
o Lingnan University, Hong Kong
o Darmstadt University of Technology, Darmstadt, Germany
o Grand Valley State University, U.S.A.
o University, Graz, Austria
o St. John’s University, New York, NY, USA
o La Salle University, Philadelphia, PA USA
o University of Pisa, Italy
o Universidad Pontificia Bolivariana, Colombia
o EAE Business School, Polytechnic University of Catalonia
o Department of Business Studies, University of Roma Tre, Italy
o Radford University, USA
o University of Foggia, Italy
o University Of Naples - Federico II, Italy
o University of Missouri, USA
o University of Milano-Bicocca, Italy
o State University of New York at Oswego
o California State University San Bernardino
o Ramapo College of New Jersey
o University of Verona, Verona, Italy
o Montclair State University, U.S.A.
o ESIC Business & Marketing School, Madrid, Spain
o Universidad Complutense de Madrid. Spain
o Faculty of Business, Cluj Napoca, Romania