March 27, 2016
ITALIAN FESTIVAL EMBRACES THE COAST
Forget the chocolate – Broadbeach took on a decidedly Mediterranean flavor this weekend with an Italian Festival.
It was an opportunity to celebrate the best things made in Italy, from fine food to fast cars.
http://www.nbnnews.com.au/2016/03/27/italian-festival-embraces-the-coast
Tuesday, August 2, 2016
Monday, July 11, 2016
Alessandro Sorbello from Brisbane and Dr Eliane Karsaklian take out Best Research Award at the prestigious International Academy of Business and Economics Conference held on June 16-18 2016, at the University of Florence and Pisa.
Alessandro Sorbello www.alessandrosorbello.com from Brisbane and Dr Eliane Karsaklian
http://ubi-orbi.com/our-founder takes out Best Research Award at the prestigious International Academy of Business and Economics Conference held on June 16-18 2016, at the University of Florence and Pisa.
Sorbello has been working on his doctoral research with Dr Eliane Karsaklian who is Paris based director of a trilingual Professional Master Program in International Negotiation at Université Sorbonne, one of the most reputed universities in the world. Sorbello flew to the University of Florence to receive the award and present the keynote address together with Dr Karsaklian.
Sorbello and Karsaklian presented ‘From Lasagna to Lamborghini, Leveraging the power of an Italian Festival as a comprehensive marketing tool: The Case of Italian Week in Australia’ to scholars from more than 70 universities from around the world.
The research is a case study of the Queensland based Italian Week Festival and explores the marketing potential revealed by the festivals intentional creation of ‘emotional engagement’ with its participants and its subsequent residual effects on consumer behaviour.
Alessandro Sorbello is the passionate producer and creative catalyst behind Italian Week and has been since its inception. Over the past 10 years, the festival has increased from 2000 people in 2007 to over 1 million people in 2016. These are people that saw Australia’s largest tribute to Italy with “the Illumination” in the heart of Brisbane as 6 major structures including the iconic Story Bridge and QPAC and Brisbane’s City Hall were illuminated in Green white and red to celebrate the Italian national day.
In 2010 Alessandro was awarded the title of ‘Cavaliere’ (Knight) from the President of the Republic of Italy for the development of the Italian Week festival for the promotion of Italian culture in the modern context in Australia.
Sorbello explained “The theories we have been applying to the production of the event have been validated and celebrated in Italy and it’s very exciting so looking forward to where we can go from here, well I am especially excited to be further developing the concepts of emotional engagement and presenting our findings to the marketing and event community”
Interview for EaMMa on Festivals in Queensland
Entertainment and Media Map Australia abbreviated to EaMMa, is an extensive entertainment database that maps out and describes different entertainment sectors in Australia. Here you will find contact info, interviews and descriptions about many different creative companies. The website was created in 2000 and for the past 16 years last year undergraduate and postgraduate students at QUT are the ones that runs and improves on it. EaMMa has been documented to be helpful towards job seekers and industry specialist, and between October-January 2015, the site had 6000 hits and the numbers are increasing.
Sorbello, A., & Karsaklian, E. (2016). From Lasagna to Lamborghini, Leveraging the Power of an Italian Festival as a Comprehensive Marketing Tool: The Case of Italian Week in Australia. Paper presented at the International Academy of Business and Economics 2016 Florence and Pisa, University of Florence, School of Economics and Management.
Sorbello, A., & Karsaklian, E.
(2016c). From Lasagna to Lamborghini,
Leveraging the Power of an Italian Festival as a Comprehensive Marketing Tool:
The Case of Italian Week in Australia. Paper presented at the International
Academy of Business and Economics 2016 Florence and Pisa, University of
Florence, School of Economics and Management.
June 16, 2016
Key Note Address
International Academy of Business and Economics - 2016
Summer Conference June 16 – 18, 2016 University of Florence and the University of Pisa
Official Luncheon
Keynote Speakers:
Cav. Alessandro Sorbello - Griffith University, Australia
Dr. Eliane Karsaklian - LARGEPA - Sorbonne, France
Topic: FROM LASAGNA TO LAMBORGHINI, LEVERAGING THE POWER OF AN ITALIAN FESTIVAL AS A COMPREHENSIVE MARKETING TOOL: THE CASE OF ITALIAN WEEK IN AUSTRALIA
Time: Friday, June 17, 2016, 12:15 PM – 2:15 PM
Venue: University of Florence, School of Economics and Management
International Academy of Business and Economics - 2016
Summer Conference June 16 – 18, 2016 University of Florence and the University of Pisa
Official Luncheon
Keynote Speakers:
Cav. Alessandro Sorbello - Griffith University, Australia
Dr. Eliane Karsaklian - LARGEPA - Sorbonne, France
Topic: FROM LASAGNA TO LAMBORGHINI, LEVERAGING THE POWER OF AN ITALIAN FESTIVAL AS A COMPREHENSIVE MARKETING TOOL: THE CASE OF ITALIAN WEEK IN AUSTRALIA
Time: Friday, June 17, 2016, 12:15 PM – 2:15 PM
Venue: University of Florence, School of Economics and Management
Sorbello, A., & Karsaklian, E. (2016). Grounded Theory and Emotional Engagement: What do we Learn From the Field? Review of Business Research, Volume 16(Issue 2), pp. 59-70.
Sorbello, A., & Karsaklian, E.
(2016). Grounded Theory and Emotional Engagement: What do we Learn From the
Field? Review of Business Research,
Volume 16(Issue 2), pp. 59-70.
June 8, 2016
Abstract
Festivals’ ability to trigger emotional engagement and its consequent impact on consumption habits in real and delayed time has not been studied so far. The purpose of this research was to study the inputs and outputs of emotional engagement as perceived by professionals in the Italian Week Festival in Australia. The design was grounded on real-life experiences via a qualitative study based on 32 semi-structured interviews with professional experts involved in the production and execution of the festival. This generated key dimensions of emotional engagement. Results indicate that Italian Week does generate emotional engagement which in turn changes consumption habits during the Festival and at the same time, enhances its the residual effect.
A better understanding of the underlying key components of emotional engagement can represent a competitive advantage to Festival producers. We contribute with a conceptual framework for emotional engagement and implications for both academics and practitioners.
Keywords: Festival, grounded theory, emotional engagement, identity, hedonism, typicality
Sorbello, A., & Karsaklian, E. (2016). Fun, Culture and Emotional Engagement Increases Sales: The Residual Effect of Italian Week in Australia. European Journal of Management, Volume 16(2), 113-126.
Sorbello, A., & Karsaklian, E.
(2016). Fun, Culture and Emotional Engagement Increases Sales: The Residual
Effect of Italian Week in Australia. European
Journal of Management, Volume 16(2), 113-126.
April 6, 2016
Abstract
The proliferation of Festivals around the world can be attributed to the fact that they are highly profitable in a short time. However, few measures have been taken about the residual effect of these events generated by the emotional engagement. In this research we outline a model for emotional engagement (The Emotional Engagement Model – TEEM) which provides a general framework to understand the impact of emotional engagement on both participants with high and low involvement in Italian culture. Our research studied the residual effect caused by emotional engagement in the Italian Week Festival in Australia through a qualitative study based on 32 semi-structured interviews which generated key factors leading to establish emotional engagement with Italian culture from which a structured questionnaire designed for an online survey with 282 respondents was conducted. Results indicate that Italian Week is able to generate emotional engagement which in turn enhances the residual effects on post-festival consumption behaviour.
Keywords: Emotional Engagement, Fest-Vibe, Consumer Behaviour, Central and Peripheral Route, ELM, Italy, Culture, Profitability
Sorbello, A., & Karsaklian, E. (2016). Residual Impacts of COO in Cultural Festivals: A Case Study of Italian Week in Australia. Journal of International Management Studies, Volume 16 (Issue 1), pp. 45-60.
Sorbello, A., & Karsaklian, E.
(2016). Residual Impacts of COO in Cultural Festivals: A Case Study of Italian
Week in Australia. Journal of
International Management Studies, Volume 16 (Issue 1), pp. 45-60.
June 13, 2016
Abstract
Controversial findings in COO (Country of
Origin Effect) research state that it influenced consumer
behaviour while others stated the opposite. However, no research has been
conducted to study the impact of emotional engagement in regards of consumer
purchase behaviour during Festivals. This research aims thus to study COO
effect on consumption behaviour thanks to emotional engagement as well as its
residual effect in the case of Italian Week in Australia. This research was
composed of two studies. Thanks to a qualitative study based on semi-structured
interviews generated a list of key factors leading respondents to establish
emotional engagement with Italian culture. Next, the key factors
generated by the qualitative phase of our research were quantified through an
online survey with 282 respondents.
Results from this research indicate that thanks to COO, Italian Week is able to
generate emotional engagement which in turn enhances the residual effect of the
festival and its impact on attendees’ consumption behaviour. The positive
country of origin effect towards Italy enables Festivals such as Italian Week
to target Italy lovers thanks to marketing activities highlighting Italian
brands and services and developing emotional engagement. This research explores
an unstudied field in international marketing, more specifically in the COO
effect field. Research about COO has focused on products and brand consumption
to date and none has analysed the impact of COO in services, specifically
regarding cultural festivals.
Keywords: Italy, country of origin,
stereotypes, Italian Week, cultural festivals
Sorbello, A., & Karsaklian, E. (2016). The Multidimensionality of Identities and Emotional Engagement: The Case of Italian Week in Australia. International Journal of Strategic Management, Volume 16(Issue 1), pp.105-119.
Sorbello, A., & Karsaklian, E.
(2016). The Multidimensionality of Identities and Emotional Engagement: The
Case of Italian Week in Australia. International
Journal of Strategic Management, Volume 16(Issue 1), pp.105-119.
May 16, 2016
Abstract
Consumer Identification has been extensively
studied as being a condition for creation of communities and for shaping
consumption patterns. However, no research has been conducted to explore the
effects of experiential meaning on consumer identification and their consequent
emotional engagement in Festivals. We outline a model for emotional engagement
(The Emotional Engagement Model – TEEM) which provides a general framework to
understand the impact of experiential meaning in stimulating consumer identification
with the culture. A qualitative study generated key factors leading respondents
to establish emotional engagement with Italian culture which were then used in
an online survey. Our results demonstrate the ability of Italian Week in
creating emotional engagement thanks to the fusion of three different types of
identification – self, social and cultural – which we called Multidimensional
ID.
Key words: Cultural
Festival, Emotional Engagement, Consumer Behaviour, Consumer Identification,
Experiential meaning
Sorbello, A., & Karsaklian, E. (2016). Everybody Wants To Be Italian: A Qualitative Study of Emotional Engagement Created by a Cultural Festival. International Journal of Business Research, 16(2), 49-62
Sorbello, A., & Karsaklian, E.
(2016). Everybody Wants To Be Italian: A Qualitative Study of Emotional
Engagement Created by a Cultural Festival. International
Journal of Business Research, 16(2), 49-62.
March 1, 2016
Abstracte
A yearly festival which demonstrated the joy of all things Italian was developed as a communications method to reinvigorate Queensland’s waning Italian community. This qualitative case-study examined the role of a focal point in creating emotional engagement and how this engagement developed cultural unity by exploring the role emotions play in the creation of successful festivals. Findings suggest that when both utilitarian and hedonistic needs of festival attendees are met, the opportunity to create emotional engagement develops. The success of the festivals use of engagement produced an enhanced sense of cultural unity leading to a desire to share and repeat the experience among the attendees, as evidenced by increased visitors and an appreciation of what it is to be Italian. This ability to create emotional engagement is also appreciated in bringing together individuals with both high and low involvement in the Italian community in Queensland.
Keywords - Focal Points, Communication, Festivals, Emotional engagement, Cultural Engagement, Cultural Identity, central and peripheral routes
Sorbello, A., & Karsaklian, E. (2016). Country of Origin Effect on Emotional Engagement: An Analysis of Italian Week in Australia Based on ELM. European Journal of Business Research, 16(1), 63-72.
Sorbello, A., & Karsaklian, E.
(2016). Country of Origin Effect on Emotional Engagement: An Analysis of
Italian Week in Australia Based on ELM. European
Journal of Business Research, 16(1), 63-72.
European Journal of Business Research
March 1, 2016
Abstract
We studied the COO effect on emotional engagement in the case of Italian Week in Australia. We outline The Emotional Engagement Model (TEEM) which provides a general framework to understand the impact on COO on the creation of emotional engagement for participants with high and low involvement in Italian culture. A qualitative study generated key factors in establishing emotional engagement with Italian culture. Results from this research indicate that thanks to COO, Italian Week is not only able to generate emotional engagement but also generate positive COO to attendees with low involvement.
Key words: Country of Origin, Cultural Festival, Emotional Engagement, Consumer Behavior
Monday, June 27, 2016
Best Research Award Florence 2016
Brisbane producer
takes out prestigious international ‘Best Research Award’ in Florence Italy.
Alessandro Sorbello from
Brisbane takes out Best Research Award at the prestigious International Academy
of Business and Economics Conference held on June 16-18 2016, at the University
of Florence and Pisa.
Sorbello has been working
on his doctoral research with Dr Eliane Karsaklian who is a Professor of Marketing and Director Master
Program in International Negotiation at the Sorbonne University in Paris. He flew to the University
of Florence to receive the award and present the keynote address together with
Dr Karsaklian.
Sorbello and Karsaklian
presented ‘From Lasagna to Lamborghini, Leveraging the power of an Italian
Festival as a comprehensive marketing tool: The Case of Italian Week in
Australia’ to scholars from more than 70 universities from around the world.
The research is a case
study of the Queensland based Italian Week Festival and explores the marketing
potential revealed by the festivals intentional creation of ‘emotional engagement’
with its participants and its subsequent residual effects on consumer
behaviour.
Alessandro Sorbello is the passionate producer and creative catalyst
behind Italian Week and has been since its inception. Over the past 10 years, the festival has increased
from 2000 people in 2007 to over 1 million people in 2016. These are people
that saw Australia’s largest tribute to Italy with “the Illumination” in the
heart of Brisbane as 6 major structures including the iconic Story Bridge and
QPAC and Brisbane’s City Hall were illuminated in Green white and red to
celebrate the Italian national day.
In 2010 Alessandro was awarded the title of ‘Cavaliere’ (Knight)
from the President of the Republic of Italy for the development of the Italian
Week festival for the promotion of Italian culture in the modern context in
Australia.
Sorbello explained “The
theories we have been applying to the production of the event have been
validated and celebrated in Italy and it’s very exciting so looking forward to
where we can go from here, well I am especially excited to be further
developing the concepts of emotional engagement and presenting our findings to
the marketing and event community”
Participating competitive papers and
relevant Universities in competition for best Research Award
o
Aoyama
Gakuin University, Japan
o
University
of Maryland Eastern Shore, U.S.A
o
Teera
Kulsawat, Faculty of Political Science and Law, Burapha University, Thailand
o
University
of Parma, Italy
o
Faculty
of Management Science, Silpakorn University, Thailand
o
Indiana
University Kokomo, Kokomo, Indiana, USA
o
University
of Calabria, Italy
o
Argosy
University, Seattle, Washington, USA
o
Keiser
University, Fort Lauderdale, Florida, USA
o
University
of Latvia, Riga, Latvia
o
Silpakorn
University, Petchaburi, Thailand
o
Department
of Economics and Business, University of Sassari, Italy
o
University
of Iceland, Reykjavik, Iceland
o
American
University in Cairo AUC, Egypt
o
University
of Applied Sciences Rhein/Erft, Brühl, Germany
o
Johannes
Kepler University, Austria
o
Tbilisi
State University, Georgia
o
University
of Northern Colorado, U.S.A.
o
Dresden
University of Technology, Germany
o
Ghaziabad,
India
o
Strossmayer
University in Osijek, Osijek, Croatia
o
University
Catholic of Brasília, Brasília, Distrito Federal, Brazil
o
Kent
State University, Kent Ohio, USA
o
Università
degli Studi di Napoli Parthenope, Italy
o
Morehouse
College, Atlanta, Georgia, USA
o
Senshu
University, Kanagawa, Japan
o
International
University MIU, Egypt
o
Solbridge
International School of Business, South Korea
o
State
University of New York, Oswego, New York, USA
o
University
of Florence (Italy)
o
Università
degli Studi di Bergamo, Italy
o
Western
University Of Arad, Romania
o
Università
del Piemonte Orientale, Italy
o
Università
degli Studi di Bergamo, Italy
o
NIDA
Business School, Bangkok, Thailand
o
ESADE
Business and Law School, Ramon Llull University
o
Dominican
University of California, U.S.A.
o
Department
of Economics, Society and Politics, University of Urbino, Italy
o
Lingnan
University, Hong Kong
o
Darmstadt
University of Technology, Darmstadt, Germany
o
Grand
Valley State University, U.S.A.
o
University,
Graz, Austria
o
St.
John’s University, New York, NY, USA
o
La
Salle University, Philadelphia, PA USA
o
University
of Pisa, Italy
o
Universidad
Pontificia Bolivariana, Colombia
o
EAE
Business School, Polytechnic University of Catalonia
o
Department
of Business Studies, University of Roma Tre, Italy
o
Radford
University, USA
o
University
of Foggia, Italy
o
University
Of Naples - Federico II, Italy
o
University
of Missouri, USA
o
University
of Milano-Bicocca, Italy
o
State
University of New York at Oswego
o
California
State University San Bernardino
o
Ramapo
College of New Jersey
o
University
of Verona, Verona, Italy
o
Montclair
State University, U.S.A.
o
ESIC
Business & Marketing School, Madrid, Spain
o
Universidad
Complutense de Madrid. Spain
o
Faculty
of Business, Cluj Napoca, Romania
Friday, June 10, 2016
Great South East May 2016 Andrea Stombuco
Italian culture runs thick and fast in Brisbane. With fashion and restaurants galore, some of the Nation’s older and more historically significant landmarks are often overlooked.
Andrea Giovanni Stombuco (1820-1907) was an Italian-born Australian sculptor and architect. Many of the buildings he designed are listed on the heritage registers in Australia
Andrea Stombuco travelled widely and was involved in various business enterprises, including stone quarrying at Cape Town in South Africa.
Andrea Stombuco emigrated to Victoria in 1851. After trying his luck on the goldfields, he established himself in Victoria as a sculptor, monumental mason, builder and architect, and found a patron in the Roman Catholic Church. He was the contractor for a number of Catholic churches in Victoria and for most of the stonework of Ballarat Cathedral.
In 1869 Stambuco was appointed Architect for the Roman Catholic Diocese of Goulburn in New South Wales.
Stombuco moved to Queensland in 1875 on the advice of Rev. Patrick Dunne of Goulburn, and may have been appointed Catholic Diocesan Architect, receiving a number of important architectural commissions from the Roman Catholic Bishop of Brisbane, James O'Quinn. These included St Joseph's College, Gregory Terrace at Brisbane (1875–76), St Mary's Presbytery at Ipswich (1876), St Francis Xavier Church at Goodna (1880–81), part of All Hallows at Petrie Bight (1880–82) and St Patrick's Church at Fortitude Valley (1880–82). With his eldest son, Giovanni Stombuco, whom he took into partnership in 1886, he also designed St Joseph's Christian Brother's College at Nudgee, erected 1889-90. Among his more prominent non-Catholic works were St Andrew's Anglican Church at South Brisbane (1878–83) and Her Majesty's Opera House in Queen Street (1885–88).
Stombuco designed a number of large houses in Brisbane, including Friedenthal (1886–87) at Eagle Farm for WH Heckelman; and Rhyndarra (1889) at Yeronga for W Williams. He also designed several speculative ventures for himself, including Bertholme at New Farm (now the Moreton Club).
Subscribe to:
Posts (Atom)