Interview for EaMMa on Festivals in Queensland

Entertainment and Media Map Australia abbreviated to EaMMa, is an extensive entertainment database that maps out and describes different entertainment sectors in Australia. Here you will find contact info, interviews and descriptions about many different creative companies. The website was created in 2000 and for the past 16 years last year undergraduate and postgraduate students at QUT are the ones that runs and improves on it. EaMMa has been documented to be helpful towards job seekers and industry specialist, and between October-January 2015, the site had 6000 hits and the numbers are increasing.

Sorbello, A., & Karsaklian, E. (2016). The Multidimensionality of Identities and Emotional Engagement: The Case of Italian Week in Australia. International Journal of Strategic Management, Volume 16(Issue 1), pp.105-119.

Sorbello, A., & Karsaklian, E. (2016). The Multidimensionality of Identities and Emotional Engagement: The Case of Italian Week in Australia. International Journal of Strategic Management, Volume 16(Issue 1), pp.105-119.

May 16, 2016

Abstract

Consumer Identification has been extensively studied as being a condition for creation of communities and for shaping consumption patterns. However, no research has been conducted to explore the effects of experiential meaning on consumer identification and their consequent emotional engagement in Festivals. We outline a model for emotional engagement (The Emotional Engagement Model – TEEM) which provides a general framework to understand the impact of experiential meaning in stimulating consumer identification with the culture. A qualitative study generated key factors leading respondents to establish emotional engagement with Italian culture which were then used in an online survey. Our results demonstrate the ability of Italian Week in creating emotional engagement thanks to the fusion of three different types of identification – self, social and cultural – which we called Multidimensional ID. 

Key words: Cultural Festival, Emotional Engagement, Consumer Behaviour, Consumer Identification, Experiential meaning