Brisbane producer
takes out prestigious international ‘Best Research Award’ in Florence Italy.
Alessandro Sorbello from
Brisbane takes out Best Research Award at the prestigious International Academy
of Business and Economics Conference held on June 16-18 2016, at the University
of Florence and Pisa.
Sorbello has been working
on his doctoral research with Dr Eliane Karsaklian who is a Professor of Marketing and Director Master
Program in International Negotiation at the Sorbonne University in Paris. He flew to the University
of Florence to receive the award and present the keynote address together with
Dr Karsaklian.
Sorbello and Karsaklian
presented ‘From Lasagna to Lamborghini, Leveraging the power of an Italian
Festival as a comprehensive marketing tool: The Case of Italian Week in
Australia’ to scholars from more than 70 universities from around the world.
The research is a case
study of the Queensland based Italian Week Festival and explores the marketing
potential revealed by the festivals intentional creation of ‘emotional engagement’
with its participants and its subsequent residual effects on consumer
behaviour.
Alessandro Sorbello is the passionate producer and creative catalyst
behind Italian Week and has been since its inception. Over the past 10 years, the festival has increased
from 2000 people in 2007 to over 1 million people in 2016. These are people
that saw Australia’s largest tribute to Italy with “the Illumination” in the
heart of Brisbane as 6 major structures including the iconic Story Bridge and
QPAC and Brisbane’s City Hall were illuminated in Green white and red to
celebrate the Italian national day.
In 2010 Alessandro was awarded the title of ‘Cavaliere’ (Knight)
from the President of the Republic of Italy for the development of the Italian
Week festival for the promotion of Italian culture in the modern context in
Australia.
Sorbello explained “The
theories we have been applying to the production of the event have been
validated and celebrated in Italy and it’s very exciting so looking forward to
where we can go from here, well I am especially excited to be further
developing the concepts of emotional engagement and presenting our findings to
the marketing and event community”
Participating competitive papers and
relevant Universities in competition for best Research Award
o
Aoyama
Gakuin University, Japan
o
University
of Maryland Eastern Shore, U.S.A
o
Teera
Kulsawat, Faculty of Political Science and Law, Burapha University, Thailand
o
University
of Parma, Italy
o
Faculty
of Management Science, Silpakorn University, Thailand
o
Indiana
University Kokomo, Kokomo, Indiana, USA
o
University
of Calabria, Italy
o
Argosy
University, Seattle, Washington, USA
o
Keiser
University, Fort Lauderdale, Florida, USA
o
University
of Latvia, Riga, Latvia
o
Silpakorn
University, Petchaburi, Thailand
o
Department
of Economics and Business, University of Sassari, Italy
o
University
of Iceland, Reykjavik, Iceland
o
American
University in Cairo AUC, Egypt
o
University
of Applied Sciences Rhein/Erft, Brühl, Germany
o
Johannes
Kepler University, Austria
o
Tbilisi
State University, Georgia
o
University
of Northern Colorado, U.S.A.
o
Dresden
University of Technology, Germany
o
Ghaziabad,
India
o
Strossmayer
University in Osijek, Osijek, Croatia
o
University
Catholic of Brasília, Brasília, Distrito Federal, Brazil
o
Kent
State University, Kent Ohio, USA
o
Università
degli Studi di Napoli Parthenope, Italy
o
Morehouse
College, Atlanta, Georgia, USA
o
Senshu
University, Kanagawa, Japan
o
International
University MIU, Egypt
o
Solbridge
International School of Business, South Korea
o
State
University of New York, Oswego, New York, USA
o
University
of Florence (Italy)
o
Università
degli Studi di Bergamo, Italy
o
Western
University Of Arad, Romania
o
Università
del Piemonte Orientale, Italy
o
Università
degli Studi di Bergamo, Italy
o
NIDA
Business School, Bangkok, Thailand
o
ESADE
Business and Law School, Ramon Llull University
o
Dominican
University of California, U.S.A.
o
Department
of Economics, Society and Politics, University of Urbino, Italy
o
Lingnan
University, Hong Kong
o
Darmstadt
University of Technology, Darmstadt, Germany
o
Grand
Valley State University, U.S.A.
o
University,
Graz, Austria
o
St.
John’s University, New York, NY, USA
o
La
Salle University, Philadelphia, PA USA
o
University
of Pisa, Italy
o
Universidad
Pontificia Bolivariana, Colombia
o
EAE
Business School, Polytechnic University of Catalonia
o
Department
of Business Studies, University of Roma Tre, Italy
o
Radford
University, USA
o
University
of Foggia, Italy
o
University
Of Naples - Federico II, Italy
o
University
of Missouri, USA
o
University
of Milano-Bicocca, Italy
o
State
University of New York at Oswego
o
California
State University San Bernardino
o
Ramapo
College of New Jersey
o
University
of Verona, Verona, Italy
o
Montclair
State University, U.S.A.
o
ESIC
Business & Marketing School, Madrid, Spain
o
Universidad
Complutense de Madrid. Spain
o
Faculty
of Business, Cluj Napoca, Romania
