Sorbello, A., & Karsaklian, E. (2016). Residual Impacts of COO in Cultural Festivals: A Case Study of Italian Week in Australia. Journal of International Management Studies, Volume 16 (Issue 1), pp. 45-60.

Sorbello, A., & Karsaklian, E. (2016). Residual Impacts of COO in Cultural Festivals: A Case Study of Italian Week in Australia. Journal of International Management Studies, Volume 16 (Issue 1), pp. 45-60.

June 13, 2016

Abstract

Controversial findings in COO (Country of Origin Effect) research state that it influenced consumer

behaviour while others stated the opposite. However, no research has been conducted to study the impact of emotional engagement in regards of consumer purchase behaviour during Festivals. This research aims thus to study COO effect on consumption behaviour thanks to emotional engagement as well as its residual effect in the case of Italian Week in Australia. This research was composed of two studies. Thanks to a qualitative study based on semi-structured interviews generated a list of key factors leading respondents to establish emotional engagement with Italian culture.  Next, the key factors generated by the qualitative phase of our research were quantified through an online survey with 282 respondents.

Results from this research indicate that thanks to COO, Italian Week is able to generate emotional engagement which in turn enhances the residual effect of the festival and its impact on attendees’ consumption behaviour. The positive country of origin effect towards Italy enables Festivals such as Italian Week to target Italy lovers thanks to marketing activities highlighting Italian brands and services and developing emotional engagement. This research explores an unstudied field in international marketing, more specifically in the COO effect field. Research about COO has focused on products and brand consumption to date and none has analysed the impact of COO in services, specifically regarding cultural festivals.

Keywords: Italy, country of origin, stereotypes, Italian Week, cultural festivals

Italian Festival in New Farm Park May 2016

Great South East May 2016 Andrea Stombuco

Italian culture runs thick and fast in Brisbane. With fashion and restaurants galore, some of the Nation’s older and more historically significant landmarks are often overlooked.

Andrea Giovanni Stombuco (1820-1907) was an Italian-born Australian sculptor and architect. Many of the buildings he designed are listed on the heritage registers in Australia

Andrea Stombuco travelled widely and was involved in various business enterprises, including stone quarrying at Cape Town in South Africa.

Andrea Stombuco emigrated to Victoria in 1851. After trying his luck on the goldfields, he established himself in Victoria as a sculptor, monumental mason, builder and architect, and found a patron in the Roman Catholic Church. He was the contractor for a number of Catholic churches in Victoria and for most of the stonework of Ballarat Cathedral.

In 1869 Stambuco was appointed Architect for the Roman Catholic Diocese of Goulburn in New South Wales.

Stombuco moved to Queensland in 1875 on the advice of Rev. Patrick Dunne of Goulburn, and may have been appointed Catholic Diocesan Architect, receiving a number of important architectural commissions from the Roman Catholic Bishop of Brisbane, James O'Quinn. These included St Joseph's College, Gregory Terrace at Brisbane (1875–76), St Mary's Presbytery at Ipswich (1876), St Francis Xavier Church at Goodna (1880–81), part of All Hallows at Petrie Bight (1880–82) and St Patrick's Church at Fortitude Valley (1880–82). With his eldest son, Giovanni Stombuco, whom he took into partnership in 1886, he also designed St Joseph's Christian Brother's College at Nudgee, erected 1889-90. Among his more prominent non-Catholic works were St Andrew's Anglican Church at South Brisbane (1878–83) and Her Majesty's Opera House in Queen Street (1885–88).

Stombuco designed a number of large houses in Brisbane, including Friedenthal (1886–87) at Eagle Farm for WH Heckelman; and Rhyndarra (1889) at Yeronga for W Williams. He also designed several speculative ventures for himself, including Bertholme at New Farm (now the Moreton Club).

Italian Style at the QUT Art Museum Fashion

The Sicilian Kitchen - TV Pilot?

Part of Italian Week

Italian Waiters Race

Italian Waiters Race as part of Italian Week 2009 held in the Queen Street Mall.

Interview with Cosimo Ronconi

QCTV Italian Week Interview

QCTV Italian Week Interview
Filmed at the Westpac bank, an Italian Week sponsor, Phil Di Bella, Francesco Capecchi, Fatima Scialdone, Alessandro Sorbello http://www.alessandrosorbello.com , Donagh Worner discussed the upcoming Italian Week 2009 http://www.italianweek.com.au with QCTV.

Fatima Scialdone on QCTV for Italian Week

Fatima Scialdone on QCTV in Brisbane as part of Italian Week with Maria Lamari

Quest Newspapers coverage of Italian Week and Italian Fashion Week

Degustation dinner anyone? Decadent wine-matched lunch? Choices abound in Brisbane in upcoming weeks. Here are just a few…
http://quest-news.whereilive.com.au/blogs/story/treat-for-foodies-all-over-town/

BRISBANE: All things Italian will take centre stage in Brisbane for Italian Week from May 26 to June 2. The CBD will be a hive of activity, including performances of highlights from Romeo and Juliet at the Queen Street Mall stage on May 26, 28 and 30http://quest-news.whereilive.com.au/news/story/latin-theme-fit-for-a-queen/

BRISBANE: Food guru Jan Power will salute Italian food and wine at her Wednesday market next week. “I researched farmers markets in Italy and all over Europe before I launched the concept in Brisbane,” Jan said. http://quest-news.whereilive.com.au/news/story/italy-makes-mark-at-markets

Metropolitan South Institute of Tafe fashion students did a dress rehearsal of their garments, which will be part of Italian Fashion Week parades in the City this weekend - Pictures: Dale Haberfield and Jim Campey See and buy thousands of photos at Newsphotoshttp://quest-news.whereilive.com.au/photos/gallery/top-threads-italian-style


THERESA Lariza’s designs on becoming an internationally renowned fashion designer have taken a stride in the right direction. The Metropolitan South Institute of TAFE fashion graduate was one of 18 handpicked to showcase their Italian inspired creations as part of 2009 Italian Week celebrations. http://quest-news.whereilive.com.au/lifestyle/story/italian-flair-on-catwalk/

THE work of Wynnum fashion students Edwina Tait, 18, and Stacey O’Keeffe, of Capalaba, will be showcased during parades to mark Italian Fashion Week celebrations. Ms Tait’s design was shortlisted with the works of 18 students selected from a 450-strong entry field from Metropolitan South Institute of TAFE. http://quest-news.whereilive.com.au/lifestyle/story/fashion-students-in-italian-week-show/

BROOKFIELD’S Tahli Accad will showcase her Italian-inspired creations at Italian Week celebrations this weekend. The Metropolitan South Institute of TAFE (MSIT) student is among 18 fashion students handpicked to showcase their garments in the fashion extravaganza which runs in the Queen Street Mall from May 29 to 31. http://quest-news.whereilive.com.au/lifestyle/story/italian-inspiration-for-designers/

HER mother is Zimbabwean and her father South African, but Kirsten Reynolds has turned to Italy as inspiration for her latest fashion collection. The Springwood designer’s garments will be paraded on the runway in Brisbane’s Queen Street Mall this weekend during Italian Week celebrations. http://quest-news.whereilive.com.au/lifestyle/story/kirsten-has-big-designs-on-success/

THE creations of Morningside fashion designer Melinda Toomey will be on show this week. Melinda is among 18 fashion designers from Metropolitan South Institute of TAFE showcasing their Italian-inspired creations at Italian Fashion Week. The students were handpicked to exhibit their garments in the fashion extravaganza which will be held in Queen Street Mall from May 29-31. http://quest-news.whereilive.com.au/lifestyle/story/italian-inspiration-bellissimo/

FOOD and family were at the core of Michele Di’Bartolo’s upbringing. Memories of sitting in her grandmother’s kitchen watching her cook, coupled with a trip to her ancestral home of Sicily in 2005, spurred the lawyer to put pen to paper upon her return. The result is The Sicilian Kitchen, a memoir with a liberal dash of traditional, home-style Sicilian recipes scattered throughout. http://quest-news.whereilive.com.au/news/story/a-taste-of-sicily/

ALDERLEY: Italians have taken over Alderley in the lead up to a festival which celebrates the culture, history, and food of the boot-shaped country. Italian Week organizer Alessandro Sorbello said the week-long celebration was now in its third year and provided an insight into Italian culture. “We’re bringing the ‘la bella vita’ (life is beautiful) essence of Italy to Brisbane,” Mr Sorbello said. “This year’s celebration will capture the flare and excitement of one of the world’s oldest countries. http://north-west-news.whereilive.com.au/lifestyle/story/italian-life-celebrated/

Italian Week to showcase modern flavour

Sink your teeth into Brisbane's Italian Week.
Ask the boss of Italian Week where to get a slice of authentic pizza in Brisbane, and he doesn't want to talk about it.

Rather than focus on age-old images of red-and-white check tablecloths and steaming bowls of bolognese, Alessandro Sorbello would rather talk about the modern Italy.

The producer of Italian Week 2009 said it was time Brisbane embraced the complexity and depth of modern Italian culture, rather than just focus on the past.

"It's important that we do not ignore our heritage," Mr Sorbello said. "Neither should we let the past hold us back."

The recent closure of Newmarket's long-standing Italo-Australian Centre was a sign Italian culture in Brisbane needed to move with the times, he said.

"After several decades of offering a place for Italians and people passionate about Italy to unite, this Brisbane icon leaves a large gap within the Italian community," he said.

"(This) highlights the need to evolve and celebrate Italy as the modern, fascinating and alluring country that it is today."

Hence the program for this year's Italian Week, which runs for a week from today, is designed to cross generations and celebrate the integration and differences between the cultures of Australia and Italy.

"Whether you're a connoisseur looking for a taste of the world's finest wine or homemade pasta, or a fashionista looking to the catwalks of Milan for inspiration, Italian Week is a chance for locals to experience the culture and delights of this beautiful country," said Mr Sorbello.
Now in its third year, Italian Week will this year be housed predominantly in Queen Street Mall for the first time.

The program comprises a host of film, opera, music, fashion and food events, culminating in Festa della Repubblica (Italian National Day).

"We were really trying to express the full gamut of Italian ingenuity and attitude to life this year," Mr Sorbello says. "From astronomy to gastronomy, technology and textiles, this year is about the good life, the old life and the new life."

For more information on Italian Week, including a full listing of programs and events visit http://www.italianweek.com.au/

Katherine FeeneyMay 25, 2009
http://www.brisbanetimes.com.au/entertainment/italian-week-to-showcase-modern-flavour-20090526-blbz.html

CBD gets a taste of Italy

Workers strolling through Reddacliff Place in Brisbane's CBD today got a colourful taste of what to expect from the second half of Italian Week.
Models draped themselves over a Vespa scooter and red Fiat convertible, three tenors paid tribute to operatic icon Luciano Pavarotti and waiters from the old country practised running with trays of wine-filled glasses.
Festival producer Alessandro Sorbello said the week-long celebration had already been a hit with the city's residents, but the best was yet to come, including Italian Fashion Week parades, numerous musical performances from internationally renowned artists, a motor show and more food events.
At the end of the day, however, he said he hoped the festival left Brisbane residents with a deeper understanding and affinity for the Italian way of life.
"Italy has such a rich culture that we want to start to really now tap the broader, the deeper dimensions of it,'' he said. "We want to say it is about food, it is about fun and wine, but there's much, much more to it as well there's also a way of life. They (Italians) are very much orientated around now, about being spontaneous.

"You don't know which day is your last day so why not have a great day every day?'' Mr Sorbello said there was no reason why the sunshine state's celebration of all things Italian could not become bigger than its southern rivals. "We're going to keep building,'' he said.

"Melbourne has the Lygon Street Festival and Sydney has the Norton Street Festival, and now Brisbane has the Italian Week Festival. "Absolutely we can be bigger. "Next year we have plans to bring in architecture and visual art so we can really transform the city for Italian Week into Italy.''

Major events over the coming days include fashion parades showcasing Italian and local designers' creations in the Queen Street Mall on Friday and the weekend; the Italian Motorshow in Reddacliff Place on May 31; the Italian Waiters Race held as part of Tastes of Italy on May 31 which re-enacts the 1950s race in Rome's Colosseum and a host of free concerts from star performers on the Queen Street Mall stage and in Reddacliff place.

Simon O'Brien May 28, 2009

http://www.brisbanetimes.com.au/entertainment/your-brisbane/cbd-gets-a-taste-of-italy-20090528-bon9.html

Some highlights of Italian Week 2009

A range of image showing Italian Week 2009 highlights - more to come in due course

La Bella Vita in Brisbane with Alessandro Sorbello and Maro Cali

Alessandro Sorbello and Mario Cali enjoy lunch in preperation for Tastes of Italy, A feature of Italian Week 2009. Wines by ItaliQuore (Thanks Filippo D'arro) and foods by Eurofoods Qld (thanks Sam Monforte)

Alessandro Sorbello samples the delights of Bella Cosi Modern Italian Restaurant at Chermside

Emma Pappalardo covers Italian Week for the Saturday May 23rd edition of the Courier Mail. Photo Caption. TASTE test... Alessandro Sorbello samples the delights of Bella Cosi Modern Italian Restaurant at Chermside. Photo by Liam Kidston (Click on image to enlarge)

City News 21st may 2009. Italy makes mark at markets. Photo Caption:- Gianna Di Bella with frest Italian produce. Click on image to enlarge

City News 21st May 2009. Latin theme fit for a Queen. Photo Caption:- LOVER BOY:- Niki-J Witt and Tim Dashwood play Romeo and Juliet

Brisbane News May 13th - 19th 2009. The Queensland Orchestra. Click on Image to Enlarge

Brisbane News May 13th - 19th 2009. Celebriamo. La Dolce vita is just around the corner as all things Italian come under the spotlight. Click on Image

Sunday Mail May 24th 2009. Going crazy for all things Italian? this week is also Brisbane's Official Italian Festival.